Apparel

This isn’t about trends. It’s about building a wardrobe that works for you, and mixing the right elements together. My personal style blends classic preppy pieces with a relaxed, lived-in feel. It’s the foundation of Jonathon Hawes, and it’s how I get dressed every day.

I’ve always believed that the best pieces in your wardrobe are the ones that feel like old friends—comfortable, well-worn, and timeless. The ones you instinctively reach for, not because they’re trendy, but because they just work. That’s the foundation of Jonathon Hawes: quality over fast fashion, always.

I’ve always believed that the best pieces in your wardrobe are the ones that feel like old friends—comfortable, well-worn, and timeless. The ones you instinctively reach for, not because they’re trendy, but because they just work. That’s the foundation of Jonathon Hawes: quality over fast fashion, always.

Finding your personal style isn’t about copying someone else’s look—it’s about refining your own. Pay attention, experiment, and don’t be afraid to edit. And if all else fails, a well-fitted blazer and a great pair of shoes can take you a long way.